Harps, Wholesome Household Challenge and the Northwest Arkansas Meals Financial institution Have fun 2021 Donation

Orlando, FL – Harps Meals Shops kicked off their 2022 Produce for Children trigger advertising and marketing marketing campaign with a donation examine celebrating the success of the 2021 marketing campaign, which offered 80,000 *meals to 4 Feeding America® meals banks within the Harps market space. The Harps marketing campaign is a part of the bigger Related Wholesale Grocers (AWG) Springfield Division marketing campaign; together with Pyramid Meals, City & Nation Inc, Woods Supermarkets, and G&W Meals Inc.; which has benefitted Feeding America® meals banks in Arkansas and Missouri with 890,000 meals since 2017.

The 2022 marketing campaign will see the return of the award-winning Produce for Children Fridays program. Along with in-store signage that includes wholesome, straightforward meal inspiration for households, the produce groups might be serving as marketing campaign ambassadors sporting Fruits & Veggies & Giving Again T-shirts each Friday whereas giving out $1 produce bucks coupons to households to allow them to attempt new vegatables and fruits.  

“We’re shifting into our fifth 12 months of the Produce for Children marketing campaign. I’m impressed with the methods we’ve continued to reinvent this system 12 months over 12 months as our objectives and shopper evolves,” stated Mike Roberts, vp of produce operations at Harps. “Giving again is a core worth for us and making an influence within the struggle towards starvation in our communities is paramount.” 

Produce companions supporting the AWG Springfield Produce for Children trigger advertising and marketing marketing campaign embody Chelan Recent®, Crispy Inexperienced, DOLE®, Eat Good®, Greenridge Fruit, Halos, Litehouse®, Michigan Apple Committee, organicgirl, PEELZ, POM, Shuman Farms RealSweet®, Pink Solar Farms, River Recent Farms, RPE, Sage®, SamSonS grapes, Sunkist®, Tasteful Choices®, West Pak Avocado, Great® Pistachios, and ¡Yo Quiero! Manufacturers.

The 2022 companions might be featured on the backs of t-shirts worn by produce workers on Produce for Children Fridays beginning this summer season in addition to being highlighted in weekly advert assist, social media,  digital cooking lessons, a digital eCookbook in addition to in-store signage that includes recipe concepts. 

“We’re lucky to have been in a position to make new and thrilling additions to this marketing campaign every year,” stated Lesley Daniels, director of account growth at Wholesome Household Challenge. “Our knowledge continues to point out that consumers need to make an influence with their procuring actions. Supporting the produce companions on this marketing campaign permits consumers to just do that whereas additionally taking dwelling nice produce manufacturers to their households.” 

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*Verify presentation picture hooked up to e-mail. 

Pictured in picture from left to proper in examine presentation picture, John Shuman, founder Wholesome Household Challenge and president Shuman Farms; Mike Roberts, vp of produce operations Harps; Josh Rector, produce class supervisor Harps; Johnny White, senior gross sales supervisor Shuman Farms; Jeff Thacker, director of growth Northwest Arkansas Meals Financial institution; Julie Damer,director of promoting and communications Northwest Arkansas Meals Financial institution; and Lesley Daniels, account growth director Wholesome Household Challenge.  

*Each $1 donated to Feeding America helps safe no less than 10 meals on behalf of member meals banks.

About Wholesome Household Challenge | Produce for Children
Wholesome Household Challenge believes in making a more healthy era. As a trigger advertising and marketing group, Wholesome Household Challenge creates packages, like Produce for Children, that present straightforward, enjoyable, and provoking recipes and wholesome concepts. Since its creation in 2002 by Shuman Farms, Wholesome Household Challenge has raised greater than $7 million to learn youngsters and households and offered 12 million meals via Feeding America. To study extra about Wholesome Household Challenge and wholesome consuming, go to healthyfamilyproject.com.

About Feeding America®
Feeding America® is the most important hunger-relief group in the USA. By a community of greater than 200 meals banks, 21 statewide meals financial institution associations, and over 60,000 accomplice companies, meals pantries and meal packages, we helped present 6.6 billion meals to tens of thousands and thousands of individuals in want final 12 months. Feeding America additionally helps packages that forestall meals waste and enhance meals safety among the many individuals we serve; brings consideration to the social and systemic boundaries that contribute to meals insecurity in our nation; and advocates for laws that protects individuals from going hungry.