Cakes & baking

Kellogg’s reveals secret to its renovated Particular Ok formulation: salt redistribution

The renovation implies that 5 out of Kellogg’s seven forms of Particular Ok cereals at the moment are HFSS-compliant.

Whereas incoming HFSS legal guidelines apply to the UK solely, the place 2.8m individuals purchase Particular Ok cereal, the brand new recipes have additionally been rolled out throughout Europe.

“We’re dedicated to creating the highest quality meals and serving to individuals to make higher decisions within the morning,” ​mentioned Catherine Logan, Kellogg UKI Wellbeing Lead.

“It’s taken Kellogg’s meals builders 12 months to reformulate the well-loved Particular Ok cereal to incorporate much less salt however holding the identical iconic style.”

So how did they do it?

Certainly, it was not a simple highway to reformulation. In cereal, salt is used to not solely add flavour, but in addition to boost different components throughout the recipe.

The corporate developed greater than 10 recipes, deciding on one which when examined with Particular Ok followers, obtained a 59% approval price.

“Our meals consultants in analysis and growth analysed the sensory side of the meals expertise, particularly the best way the tongue and style buds detect the salt,” ​a Kellogg’s spokesperson defined.

In so doing, the corporate was in a position to redistribute the salt, in order that the style buds detect it extra simply.

“This enabled us to cut back the general quantity of salt, with out impacting the style of the meals,” ​we have been instructed.

To realize salt redistribution throughout 70% of the Particular Ok cereal vary, the corporate has added new gear to its manufacturing course of in Wrexham, North Wales.

Kellogg’s resolution doesn’t influence the style or the meals, nor the flavour, the spokesperson continued. “When the brand new recipe was examined with Particular Ok followers, 59% most well-liked the brand new recipe.”

Kellogg’s Wellbeing Manifesto

The salt discount follows on from The Kellogg Firm’s dedication to take away not less than 10% of sugars and 20% of salt from its kids’s cereals throughout European and UK manufacturers, beneath its 2021 Wellbeing Manifesto.

“Society rightly calls for extra from firms like ours, and everybody expects high quality meals to contribute equally to the great of all. We share these expectations,” ​mentioned CEO of Kellogg France Olivier Kac on the time.

On the similar time, Kellogg has pledged to spice up the fibre content material of its breakfast cereal recipes are both fibre-rich or excessive in fibre.

In Europe, reformulation efforts will see all Kellogg kids’s cereals obtain a Nutri-Rating A or B.

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